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Think Simplicity Provides Cloud Communications Platform to the Watermark Hotel

New Virginia-based luxury residential suite hotel turns to Think Simplicity for its turnkey, versatile communication solution


BONITA SPRINGS, Fla., April 27, 2022 — Think Simplicity, a cloud communication technology provider of all-inclusive voice and chat solutions for the hospitality industry, announced today that the Watermark Hotel in Tysons, Virginia selected Think Simplicity’s turnkey communication solution for its proven customer service and low monthly recurring costs.

Think Simplicity provides cloud telecommunication innovations to help customers nationwide communicate freely and effortlessly, at a lower cost than traditional PBXs. The Watermark Hotel, one of many hotels run by B.F. Saul Company Hospitality Group, selected Think Simplicity for its key features and benefits including:

  • Ongoing innovation – The Watermark Hotel found Think Simplicity’s seamless interface, interactive voice response, customer service, and quality telephones to be key to selecting its solution. Additionally, as updates and innovations occur, the hotel can immediately take advantage of them without the hassle of involving multiple vendors or scheduling maintenance calls.
  • Affordable pricing and low monthly recurring charges (MRC) – Regardless of which feature or bundle is selected, Think Simplicity helps hotels save on MRC. Its hosted communication solution helps hoteliers see an immediate improvement due to its scalable, reliable, and centrally hosted system. Hosted telephony provides less up-front costs and up to 36 percent savings on telco costs with all charges provided in a fixed monthly invoice that is easy to understand.
  • 24/7/365 customer support from one vendor, not many – Whether working with traditional analog cabling or Ethernet cabling, Think Simplicity’s support team works with each customer to ensure zero-impact and unique solutions that fit their needs. Following installation, on-property staff has only one point of contact for any problems or concerns, and because its solutions are based in the cloud, Think Simplicity provides its customers not only with the latest innovations in its cloud technology but also with ongoing, trouble-free updates and maintenance.

Patrick Keenan, director of Hotel Performance Support, B. F. Saul Company Hospitality Group, said: “Think Simplicity’s solutions provide services that benefit both staff and guests while providing our hotels with the competitive advantages needed to help grow market share, occupancy, and revenue. Our experience with support since installing the system has been great and its staff delivers custom products and services in addition to the ongoing innovation that is oftentimes immediately available to our properties. We have been growing together with Think Simplicity for five years and its solutions are in a majority of our hotels.”

Joseph De Ciantis, co-founder of Think Simplicity, said: “We are thrilled to bring our next-generation, customized telecommunication solutions to the Watermark Hotel. We have been working with B.F. Saul Company Hospitality Group for many years and we are honored that they have entrusted us with their communications strategy as they continue to grow and prosper.”

About Think Simplicity

Think Simplicity has been providing VOIP and hosted services since 2005 and currently provides hosted PBX and VOIP services to hospitality customers across the US and Canada. Think Simplicity’s solution is a true cloud service that is the most efficient, scalable, and fully supported phone system available today. Coupled with Amazon’s AWS cloud infrastructure, our customized application and world-class support make our solution second to none. Visit to learn more.

About The Watermark Hotel

The Watermark Hotel represents the best of the best in the hospitality space, emulating the most sought-after components of competitors and presenting them in one unified, cohesive experience for guests.  The Watermark Hotel indulges guests with a thoughtfully curated stay that delights and surprises even the most discerning traveler. Our hotel features 300 luxury suites with every conceivable amenity, including lavish, upscale furnishings, daily breakfast, and abundant space to unwind in, as well as a hospitality team dedicated to setting a new standard of service. Guests of The Watermark enjoy the unique advantage of being within walking distance of Capital One Center: Tyson’s newest retail, cultural arts, and entertainment epicenter.