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Effective Date: June 26, 2025
Brand: Think Simplicity Inc.
At Think Simplicity, we respect your privacy and are committed to transparency about how we collect and use data. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, engage with our advertising tools like Google Ads, Facebook, and LinkedIn, complete sign-up forms, or opt in to receive SMS communications through services like SimplyNotify and SimplyChat.
1. Scope
This policy applies to:
- Website visitors and online form submissions
- SMS subscribers (SimplyNotify and SimplyChat)
- Users who interact with our digital ads (Google, Facebook, LinkedIn)
- Customers in jurisdictions requiring privacy disclosures, such as California (CCPA)
2. Information We Collect
We may collect the following types of information, depending on your interaction:
a. Website and Form Data
- Name, email address, phone number (when submitted via forms)
- IP address, browser type, device information
- Pages visited and time spent on our site (via Google Analytics)
b. SMS Services
- When enrolling in SimplyNotify or SimplyChat SMS, we may collect:
- Mobile phone number
- Name (if submitted via hotel systems or guest records)
- Property name or staff group association
- Message delivery status and timestamps
We do not collect or store payment information or sensitive identifiers through our SMS services.
3. Mobile Privacy, Opt-Out, and Support Policy
The mobile numbers collected will not be shared with third parties for marketing purposes. Users may opt out anytime by texting STOP. For support, contact support@thinksimplicity.com or call 1-866-836-9198
4. How We Use Your Data
We use collected information to:
- Communicate with guests and staff via SMS
- Respond to support requests (email, phone, or HELP SMS command)
- Improve site functionality and advertising effectiveness
- Deliver personalized ads via remarketing (see Section 5)
We never sell your data or share your mobile number with third parties for promotional purposes.
5. SMS Services
a. SimplyNotify
A one-way SMS alert system used for:
- Internal task updates
- Emergency notifications
- Operational alerts
Opt-In:
Consent is obtained through a publicly available web form.
Opt-Out:
You may opt out of receiving future SMS messages at any time by replying with one of the following keywords:
STOP, UNSUBSCRIBE, CANCEL, END, QUIT.
After opting out, you will receive a confirmation message, and no further messages will be sent.
To re-enable messages, reply ENABLE at any time.
Support:
If you need help or have questions about the SMS service, contact us by either of the following methods:
📧 Email: support@thinksimplicity.com
📞 Phone: 1-866-836-9198
Text HELP at any time to receive this support information by SMS.
b. SimplyChat SMS
A two-way communication platform used by hotel staff and guests.
- Guests may receive check-in info, service updates, or emergency notices
- Staff may coordinate maintenance, housekeeping, and other tasks
Guest Opt-In: Via verbal consent at check-in or guest request forms
Staff Opt-In: Via internal onboarding in SMI
Opt-Out: Reply STOP
Message Frequency: Based on role and hotel activity
Consent
By submitting your mobile number and checking the consent box on our enrollment page (or verbally opting in at check-in, where applicable), you are providing express written consent to receive SMS messages from Think Simplicity Inc. through one or more of the following services:
- SimplyNotify: automated, one-way SMS alerts for operational or informational purposes.
- SimplyChat: two-way SMS communication used for guest services or internal hotel staff messaging.
Your mobile number and any associated information will not be sold or shared with third parties for marketing or promotional purposes.
6. How We Use Online Advertising
We use Google Ads, Facebook, and LinkedIn to:
- Promote our products and services.
- Deliver relevant advertisements to users who may benefit from our services.
- Measure and improve the performance of our advertising campaigns.
We do not collect personally identifiable information (PII) without consent.
Our website uses remarketing and re-engagement tools (such as Google Ads) to deliver targeted advertisements to users based on their past interactions with our site. This allows us to show ads to users who have previously visited our website. Google recommends informing users that their information is gathered for remarketing or similar audiences. By visiting our site, you agree to this practice. Users can opt out at any time through Google Ad Settings or by visiting https://optout.aboutads.info.
7. Your Choices and Rights
- Opt-out of SMS or email communication at any time
- Opting Out of Ads – You can opt out of Google Ads through the Google Ad Settings page or by visiting https://optout.aboutads.info.
- Email Marketing – Users who sign up for promotions or email lists can unsubscribe at any time by clicking the “unsubscribe” link in our emails.
- Browser Settings – Adjust your browser’s privacy settings to limit or disable cookies.
- Do Not Track Signals – We respect “Do Not Track” signals where applicable.
Users may request the deletion of their data at any time by contacting info@thinksimplicity.com. We promptly honor all deletion requests and ensure that no further communication occurs unless initiated by the user.
8. CCPA (California Consumer Privacy Act)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):
Your Rights:
- Right to Know – You can request to know what personal data we collect, how we use it, and with whom we share it.
- ight to Delete – You may request that we delete personal data we have collected from you.
- Right to Opt-Out – You can opt out of the sale or sharing of your personal data for advertising purposes.
- Non-Discrimination – Exercising your CCPA rights will not result in discrimination, such as denial of services or higher pricing.
How to Exercise Your Rights:
To exercise your rights under the CCPA or opt out of marketing, please contact us at:
📧 info@thinksimplicity.com
📞 1.866.836.9198. We will verify your request and respond within the time frame required by CCPA regulations.
9. Data Retention and Storage
We retain personal data voluntarily provided through sign-up forms or direct inquiries for up to 12 months unless it results in ongoing communication or conversion. If no further engagement occurs, data is securely deleted. Non-personal website analytics data may be stored indefinitely in aggregate form. We only retain personal data for as long as necessary to fulfill user requests or complete ongoing projects. Any personal data not resulting in ongoing business is deleted within 12 months.
10. Security Measures
We implement standard industry security practices, including encryption and secure servers, to protect your data.
11. No EU Data Collection
We implement standard industry security practices, including encryption and secure servers, to protect your data
12. Contact & Support
If you have questions or wish to update or delete your information:
📧 support@thinksimplicity.com
📞 1-866-836-9198
🌐 www.thinksimplicity.com/privacy-policy
Text HELP at any time to receive this support info by SMS.
13. Policy Updates
We may update this Privacy Policy periodically. Updates will be posted on this page with the new effective date.
Last updated: June 26, 2025.
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